But what good is griping about it? Does a handful of articles change anything? Do you feel represented in the media?
As long as it’s still a rare big deal when a mature woman walks the runway or graces a magazine cover there’s still work to be done. Diversity needs to be about more than just skin color. Age diversity is glaringly absent in media.
What needs to happen is women voting with their dollars, the only way the powers that be will listen.
Let’s look at three areas where we as women can make a difference. If you aren’t yet “midlife” and think this doesn’t affect you, think again.
1. Lets start with film since it’s been used as a medium to indoctrinate the masses for decades.
Hello Omega, do you know who your target audience is?
How many 16 year olds do you know that can afford a $6000 watch? The same goes for TAG Heuer, who according to this article wants to “increase its visibility with a younger audience, a group that many watch brands struggle to connect with.” Um, hello, maybe its because you’re trying to sell watches that cost as much as my first car to someone who can’t afford it.
If 20 somethings with a trust fund are your target audience fine, but this 40 something won’t be buying the ageism you are selling! Am I the only one disturbed by luxury brands using teens and early 20 year olds to sell super expensive products?
3. Now lets look at the beauty industry.
Do you remember when Dior announced 25 year old Cara Delevigne as the new face for their skincare line? Caroline Hirons started a #thatsnotme hashtag that gained a little traction yet I wish it had gone viral. I think we are all too willing to roll over and take whatever scraps we are handed.
-By voting with my dollars and speaking my mind, I will remind the powers that be that I am relevant and I do have a choice.
What will you do to stand against ageism?
If you agree with me, and are tired of being treated like you should be bilked but not seen, please share this and get this much needed conversation going. We owe it to ourselves and the next generations to speak up!
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12 thoughts on “My Manifesto Against Ageism”
This is brilliant and true . I will share and stand with you.
I do defend my age and i never lied about it i have been told to dress my age i wont but will for my gbabies school or church but for the rest of my time and days i will dress to my liking and comfort I ignore when people say grey is for old people lol frozen movie people check it out
These are exactly what we stand for in our Forever Fierce Facebook Group! It’s just so silly how so many retailers forget that us older women are out there….ugh!! If you don’t mind I’d love to share this in our group…and you should definitely join the group!! You’re a perfect fit! XOXO Jodie http://www.jtouchofstyle.com
This is brilliant and true . I will share and stand with you.
Genaya,
Thank you! I appreciate your passion and always standing for women.
XOXO
Pam
I do defend my age and i never lied about it i have been told to dress my age i wont but will for my gbabies school or church but for the rest of my time and days i will dress to my liking and comfort
I ignore when people say grey is for old people lol
frozen movie people check it out
Good for you! We should never feel the need to lie about our age!
These are exactly what we stand for in our Forever Fierce Facebook Group! It’s just so silly how so many retailers forget that us older women are out there….ugh!!
If you don’t mind I’d love to share this in our group…and you should definitely join the group!! You’re a perfect fit!
XOXO
Jodie
http://www.jtouchofstyle.com
Hi Jodie,
Thank you! Yes, I am a part of Forever Fierce, its my favorite group! I’ve given up reading magazines because they just frustrate me with the ads.
I’d love if you shared it!
XOXO
Pam
Brilliant! I am printing this off and keeping it close by.
Aww, thank you Rebecca. I’m so glad you enjoyed it
Thanks for stopping by!
XOXO
Pam
Very interesting post, dear!
xx
Mónica Sors
MES VOYAGES À PARIS
NEW POST: CALI SUNSETS & COMFY LOOK
Thank you, Monica!
I’m so glad you took the time to read it and comment.
XOXO
Pam
This is fantastic!! Thank you for putting into words what so many of us have been thinking!!
Thank you, Charli! I’m so glad you agree, there’s always strength in numbers!