If you are a frequenter of beauty magazines, blogs, or the cosmetic area of department stores you may have developed FOMO (fear of missing out for those of you not familiar with tech lingo). You might be tempted to think you need to spend a small fortune on skincare to keep your skin in great shape. Well, you do and you don’t!
Let’s face it the older we get the more we feel pressure to reverse damage and look as refreshed as possible. As we age, we start loosening our purse strings for products and treatments we never thought we would need.
Are You A Saver or a Splurger?
Buying even the minimum amount of products for a skincare routine is an investment. Most women fall into two camps when it comes to buying skincare: you are a skeptic who doesn’t believe hype and you buy minimal products or you are a maximalist who wants it all. If you are a beauty junkie you might wonder if you need a second job just to keep your stash restocked.
Not to get too much in your business but if you are complaining about the price of a serum but you have designer shoes, bags, a daily Starbucks habit, or other indulgences you may need to prioritize.
Purses and shoes eventually wear out or go out of style. Starbucks is overpriced. Your skin has to last the rest of your life. So which is more important? Trying to impress people with your fashion sense or maintaining healthy skin? Choose wisely my friend!
Now some of you may have a hubby that you are afraid will squawk about how much your skincare costs. They may expect you to shop your skincare at the drugstore. If you like drugstore products fine.
However if this man has an electronic habit, an addiction to Apple products, and/or subscribes to expensive sports channels on TV you need to give him your best raised eyebrow and educate him! I’m tired of hearing, “My husband would kill me if I bought that.”
On the other end of the skincare spectrum, if you have more product than you can possibly use before it expires, you need to reign in that spending. If your cabinets and drawers are overflowing with product you probably aren’t using a consistent routine which is best for you.
Let’s examine where you can save your dollars and when you can splurge on skincare.
Cleansers-I adore the double cleanse method and so should you. While I have a favorite luxury cleanser it might be more practical to buy inexpensive cleansers.
Cleansers don’t stay on long enough to do much but remove makeup and grime so there’s no need to overspend on fancy ingredients.
If there is a special cleanser you love because of the sensory experience or it just makes you happy go ahead and splurge. Just know that you don’t need to.
Toners-Here is another area that it is not essential to break the bank, unless you’ve found your Holy Grail product that makes your skin feel like no other. Please know when I say toner I’m talking about hydrating products not astringents.
I’d be inclined to spend more on a toner than a cleanser because it actually is staying on the skin. Recently there have been amazing ingredients added to toners and mists as well.
Serums-Ok this is where you can do some serious damage to your bank account and go hog wild, especially as you get to the midlife arena. Good quality serums cost more than the other steps in your routine because they have a higher concentration of performance ingredients.
Serums target specific skin concerns such as lightening pigmentation, firming lax skin, or delivering antioxidant protection.
Good serums also should have delivery systems that help those actives penetrate and get where they need to go. The best delivery systems aren’t cheap either. If it’s a brand that does research and development that will affect the price too. My favorite eye serum I mentioned here Best Skincare and Makeup for Mature Eyes is definitely an investment!
Definitely invest in the best serums you can afford.
Moisturizers-I’m kind of on the fence here. Technically if you are buying the best serums you just need something to add hydration, protect from the elements, and nourish the skin. Unfortunately a lot of moisturizers are full of cheap filler ingredients and the better ingredients are in such a small quantity.
Moisturizers can be such a personal preference based on scent, texture, and how well it wears with makeup.
Climate can affect your purchase of a moisturizer too. When it’s summer I can use a lightweight moisturizer with great ingredients. In winter I need a heavy duty occlusive product. Sometimes when you want a heavier cream you might pay more if you don’t want a product with cheap fillers high on the ingredient list. Fortunately, there’s been an abundance of mid-range moisturizers that balance the luxury-drugstore price point.
For more in depth information on what types of products to look for, check out Practical Skincare For Any Age.